Tagged
packaging
How Packaging Quietly Convinces You a Product is Premium
A close look at the visual cues, weight, and materials that brands use to make a product feel more expensive than it…
The Look of Sustainability on Packaging
A close look at the visual language used to suggest environmental responsibility, and the gap between feeling and proof.
Why Some Products Add Numbers to Sound Scientific
The practice of adding pseudo-scientific numbers and percentages to product names, and what they actually mean.