Tagged
marketing
The Look of Sustainability on Packaging
A close look at the visual language used to suggest environmental responsibility, and the gap between feeling and proof.
Why Some Products Add Numbers to Sound Scientific
The practice of adding pseudo-scientific numbers and percentages to product names, and what they actually mean.
The Quiet Use of Urgency in Online Stores
A look at the countdown timers, low-stock indicators, and limited-time offers that shape online buying behavior.